The marketing landscape in the B2B software industry is rapidly evolving, with increasing pressure to acquire and retain customers while minimizing costs. Traditional methods often fail to meet the dynamic needs of modern businesses, leading to inefficiencies and lost opportunities. For instance, many companies struggle to personalize customer experiences at scale, resulting in lower engagement and satisfaction.
IgniteTech is at the forefront of revolutionizing this landscape with its AI-driven approach. Our innovative solutions are designed to transform customer acquisition, retention, and revenue generation. By leveraging advanced AI technologies, we continuously refine and adapt our strategies to stay ahead of market trends, ensuring our clients receive cutting-edge solutions that drive tangible results.
In this role, you will be the architect of groundbreaking products that are reshaping industries. Imagine leading the charge with Jive Personas, unveiled at ImagineAI Live, where generative AI creates lifelike digital assistants that mirror human subject matter experts, revolutionizing how knowledge is shared and accessed. Picture enhancing network security with GFI LanGuard’s GenAI CoPilot, providing actionable intelligence and personalized configurations that redefine protection standards. This role is not just about marketing—it’s about being at the helm of a transformation that integrates AI into the very fabric of digital workspaces and network security, making a tangible impact on the industry.
If you are passionate about pioneering in the AI space, leading a transformation in the B2B software industry, and enjoy using cutting-edge GenAI technology to drive innovative marketing strategies, we encourage you to apply. This role is perfect for someone who thrives in a fast-paced, transformative environment and is eager to push the boundaries of what is possible with AI-driven marketing. Join us at IgniteTech and be a part of the future of marketing innovation.
What you will be doing
- AI-Powered Customer Experience Optimization Framework: Develop and refine an AI-driven framework to enhance customer engagement and satisfaction by continuously analyzing and updating customer data and feedback.
- AI-Enhanced Account Management Strategies: Implement AI tools to personalize and adjust account management strategies based on real-time customer metrics and predictive analytics.
- Automated Marketing Ecosystem: Build and optimize an automated AI-powered marketing system to deliver personalized, timely content that boosts engagement and conversion rates.
Key Responsibilities
- Increase customer acquisition, retention, and revenue, while reducing marketing spend, by integrating AI technology into our marketing workflows
Candidate Requirements
- At least 5 years of experience leading a marketing team for a B2B software company
- At least 3 years of experience with HubSpot
- Professional experience integrating AI tools into marketing workflows
Application is ongoing through Indeed and IgniteTech.
